Our vision
ADA sets international standards for superior hotel cosmetics
We are expanding our leading market position among medium-sized 3 to 5 star hotels in german-speaking countries. Our goal is to become the first choice for hotel cosmetics in our european core markets as well as the middle east and asia. We are also establishing our brand in north america.
- We are passionately committed to the development of superior hotel cosmetics that set international standards, inspiring our customers and their guests.
- As an ardent innovator and technology leader, our company is well known for its ambitious research & development efforts and state-of-the-art production technologies.
- Our team of open-minded employees boasts outstanding professional and social expertise. Highly motivated and focused on results, they are critical to our company’s success.
- We emphasize our corporate responsibility by embedding the principle of sustainability at the very heart of our company philosophy and processes.
- We are growing both organically and through selected acquisitions in our core markets and North America.