Milestones
Chapters of a success story
Our business was born with the development of a completely new product concept: personalised hotel cosmetics.
Our company dates back to 1979 and a single bar of soap that our sales representative and founder, Andreas Dahlmeyer, sold in an elegant gold-leafed black soap box. It wasn’t long before hoteliers were able to have the packaging printed with their own logo. The thinking behind it was to offer hoteliers a product that met their exact needs and communicated their brand.
A huge success, Dahlmeyer’s idea was followed up with the introduction of flacons. One of his early product lines was called the “Art of Care”. Dahlmeyer initially purchased products from external suppliers, before launching his own production in 1982. What began as a simple bar of soap in a small workshop grew into an entirely new concept and international success story.
1979
Andreas Dahlmeyer founds ADA.
1986
Peter Nielsen founds Scanamenities.
1989
The company expands to France and Benelux.
1990
ADA launches the groundbreaking innovation Press + Wash
1991
Lara Morgan founds Pacific Direct.
1993-1995
Pacific Direct s.r.o. establishes itself as "Speciality manufacturer of hotel toileries and guest amenities".
2001
Launch of ILLI 1
2003
Introduction of new production facilities.
2007
ISO certified process optimization. Expansion of international activities. Subsidiary companies in Dubai & Hong Kong
2009
Launch of the Green Collection, a forerunner in the area of sustainability.
2012
ADA introduces a new, innovative generation of dispensers: the smart care system.
2013
Launch of ILLI 2
2015
ADA buys Scanamenities and Pacific Direct.
2016
Introducing ADA International – the new joint umbrella company
2017
Acquisition of RDI Malaysia
Today
Today, ADA serves hotel customers around the world with 700 employees and a wide range of products.
An unusual story
Nobody thought anything of it
Except for one person …
On passing through an imposing entranceway, you’re surrounded by luxurious comfort. Just a few metres further on, there’s a white gravel path lined with lush flowerbeds. In the centre, there’s an arrangement of fountains in pale marble. You have arrived at last. An assiduous gentleman in livery opens the car door for you, welcomes you. You exchange a few pleasantries about your hopefully (...)
