Fair and sustainable
Fair CosmEthics – a better world begins in the small moments of well-being
Fairness. The word is as common as bread and butter. And it seems that we humans have a pretty good feeling for what is fair and what is not. Nevertheless it is worth taking a closer look at the concept. By definition, fairness is honest, decent and just behavior towards others. And because we want to be precise, we need to look at some synonyms of the word. When we do, we discover terms such as righteousness, courtesy, and consideration. Every word stands for something that touches our hearts. Perhaps because we associate each term with values and something that makes us special – as a friend, companion, or business partner. Everyone who reads these lines feels comfortable when treated fairly. It might even make one thoughtful, well aware that fairness cannot be taken for granted. Not in our private lives and not in our business lives either. You could say that’s just the way it is. It’s always been that way. Or we can brush aside this strange mixture of ignorance and resignation and send small signals. Each in his own way. Every one of us with the awareness that fairness enriches us and rewards us at heart because of the appreciation we show for others.
How ADA sets a fair example
One example of such a sign from our ADA hotel cosmetics is Fair CosmEthics. With this brand we wanted to break new ground in a quality that is both indisputable and unique. We have paid particular attention to all the conditions, specifications and certification procedures which are required to create an ethically sound and fair product which contains Fairtrade certified ingredients. Fairtrade means:
- Promotion of modern and sustainable farming methods
- Fair compensation thanks to a Fairtrade minimum price and premium for raw materials and surcharges for social projects
- Improvement of working and living conditions thanks to the implementation of an ethics charter
The Fairtrade standards enable farmers‘ cooperatives to implement social and infrastructure projects such as the construction of schools, wells and hospitals.
Fair CosmEthics – Hotel cosmetics that have been distinguished by ÖKOTEST*
Fair trade, in life and in business, is an attitude. And if a hotel wants to make a mark in this respect, Fair CosmEthics not only brings an excellent care line into the establishment, but also exactly meets the spirit of the times. Because more and more consumers are actively deciding - for example, when it comes to vegetarian, vegan or even fair trade products. They want to have a say in how their personal consumption affects people, the environment and animals. So every small decision can influence the big picture and make the world a better place. Sometimes it is amazing how easy all this can be once you make a good decision. For example, to bring more responsibility or fairness into life and into soothing moments of care.
*German consumer magazine. Tested product: Fair CosmEthics Hand and Body Lotion in Smart Care System. Issue 10 l 2017