A visionary with responsibility
Value creation
The future belongs to companies, which adjust strategically to the opportunities and challenges of tomorrow and then pursue this path consistently.
This guideline has enabled ADA to become the market leader of hotel cosmetics in Europe during its 40-year corporate history and one of the leading companies worldwide. Its rise to a global player is in no small part thanks to a management that pursues clear goals and shapes the future with visionary force.
Major milestones have been the takeover of the British company Pacific Direct and Scanamenities from Denmark in 2015. Through these acquisitions ADA has increased is efficiency, developed new markets and expanded its international presence.
Approximately 300 new employees have been assimilated across country borders, such that ADA now has over 700 competent, committed employees worldwide forming the basis of it current and future success. A management team comprising leading industry experts and specialists from every discipline provide stability for the company and its further development with responsibility and vision.
ADA Sales Representatives
We are located in more than 50 countries with an international distribution network and a large number of sales partners – a fact our clients really appreciate. We do, however, offer more than just geographic proximity. Our partner network enables us to combine local market knowledge with international market experience for the benefit of our clients. Thus, we can guarantee products that meet country-specific requirements and, in addition, set high international standards.
Locate your ADA partner